Date: 2nd October 2014
The Snowsports New Zealand Junior Nationals were held at Cardrona Alpine Resort this week and it got us thinking about how Wanaka and the surrounding area has become a hub for snow sports and snow-related businesses. Increasing numbers of world class snow athletes have been coming to Wanaka to train over the last 10 years. In addition to this, Wanaka is now home to many locally-based international snow industry organisations and businesses.
Much of the success of the local snow industry could be attributed to the fact that some of the players have upped the ante by joining forces. Here are three examples of creative collaborations:
Two of the main players in the New Zealand snow industry, both based in Wanaka, cemented their positive long-standing relationship earlier this year by signing a formal partnership agreement. The agreement means that the national freeski and snowboard team do all of their halfpipe and slopestyle training at the resort throughout the southern hemisphere winter. Cardrona also hosts key events such as the NZ Freeski Open, NZ Winter Games and an international spring training camp after the resort closes to the public.
“We look forward to a long and successful partnership and to seeing athletes supported by that partnership going on to become World and Olympic champions in those disciplines,” said Richard Lauder, CEO of Real Journeys and Cardrona Alpine Resort.
Small but highly creative Wanaka-based merino underwear and first layer specialists, Mons Royale stepped it up last year to supply the New Zealand Winter Olympic team with their winter woollies. They unveiled a specially made merino one-piece – The Olympic Monsie for each athlete.
Prior to the Olympics they sold the Monsies within New Zealand with 50% of sales going towards a New Zealand Winter Olympic Scholarship fund.
Pre-Sochi Winter Olympics, another partnership was formed between two smaller, specialist Wanaka-based businesses. Tallon Systems a manufacturer of a Socket Mount System, teamed up with Development Snowparks, who were contracted to build the halfpipe at Sochi.
Tallon Sockets and Mounts were installed onto the Global Cutter, the Wanaka built halfpipe shaping machine that was shipped to Sochi, and inside snowcats to safely mount important devices including a laser guidance system, GoPro Cameras and iPhones.
We believe that the formation of these relationships will be the key to future success for the small and medium sized businesses in New Zealand as they take on the world. We can’t wait to see what alliances are forged as we head into the next Winter Olympics at Pyeongchang in Korea. No doubt there will be more than a little representation from Wanaka! Watch this space!
You may also be interested in:
Snowsports NZ 2014 Annual Awards night, tonight, Friday the 3rd of October at the Lake Wanaka Centre. Grab a chance to hear from some snow industry people. They will be joined by a special guest panel who will share their experiences of the Olympic and Paralympic Games in Sochi this year. The panel includes Wanaka based John Melville from Development Snowparks and Ashley Light Paralympic Chef de Mission from Snowsports New Zealand.