Air NZ’s gotta good rep…thanks to sets and reps?

Date: 18th July 2011

We’d like to think it’s purely because of the quirky in-flight videos with Richard Simmons, but Air New Zealand pulled a first place rank in the Corporate Reputation Index. This means Air NZ has the country’s number one reputation on the corporate side of things.

Research Company AMR and the Reputation Institute compiled data for the second year in a row to determine which of our country’s 25 biggest companies made the index. The list will show household company names, including The New Zealand Post, which topped the list last year.

Companies were ranked according to seven different criteria, including: products, governance, innovation, workplace, leadership, citizenship and financial performance. Inventory of leg warmers, sparkling outfits and incredible aerobics moves were not part of the ranking criteria. Gutted.

Here’s a list of the top 25 companies when it comes to Corporate Reputation Index.
1. Air New Zealand

2. New Zealand Post

3. Fisher & Paykel

4. ASB

5. HJ Heinz

6. The Warehouse

7. Goodman Fielder

8. Foodstuffs

9. Shell NZ

10. ZESPRI

11. Fletcher Building

12. Harvey Norman

13. Fulton Hogan

14. Sky Network Television

15. Vodafone

16. Bank of NZ

17. Woolworths/Progressive Enterprises
18. ANZ Bank

19. Westpac

20. Fonterra Co-operative

21. SkyCity

22. Chevron NZ

23. BP New Zealand

24. Telecom NZ

25. Exxon Mobil



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